Toyota Prius reaches a milestone (EU)

Toyota is rejoicing in selling its 200,000th Prius hybrid in Europe. The sedan hit the European market back in 2000, with sales reaching 100,000 in 2008. However, with the arrival of the Prius III, and a shift in buying trends towards cars which are apparently as greener, Toyota has sold a further 100,000 units in the last two years. In the U.S, the Prius hybrid has sold in excess of 680,000 units since its launch in 1997.

Over the Prius’ 10 years on sale, many enhancements to its Hybrid Synergy Drive powertrain saw fuel consumption drop by more than 23% and CO2 emissions plummet by around 26%. This has been achieved despite power increasing by 30%.

The UK is the Prius’ largest European market with more than 1 in 5 sales in the UK. This year’s sales to date are at 6,579 units, almost equalling the 2009 figure in just six months.

Confirming the Prius’ presence as a mainstream model the world over, Toyota expects global sales to reach 2m by the Autumn of this year.